Variety Heart Scholarships Online Awards
Variety Heart Scholarships Online Awards
The Project
Variety Heart Scholarships Online Awards
The Brief
Amplify awareness of Variety – the Children’s Charity which supports children living with disabilities, chronic illness or financial hardship – and its Variety Heart Scholarships Awards to increase sponsorship and donations allowing Variety to assist more children. Enable a greater number of people to attend the Scholarship Awards, from All across NSW, the ACT and nationally by holding the event online while still ensuring a top-quality experience.
The Experience
We created a 3D virtual theatre including red carpet arrival with branded sponsor billboards. Ahead of the event, teaser videos were created to drive registration and dedicated sponsorship videos were created to drive sponsorship and donations.
Arriving at the event, guests were greeted with a countdown clock showcasing images and vision of Variety’s work supported by key messages. The event commenced with guests ‘walking’ down the red carpet, taking in the branded billboards and entering through double doors into the theatre. Attention was then captured on the large stage where the real-life hosts were positioned.
Pre-recorded videos of the finalists were showcased on the theatre screen. Guests were invited to interact throughout the event, commenting and chatting using the event portal engagement functionality.
The Results
Variety achieved a record-breaking year of sponsorship and donations, allowing it to award almost $300,000 in scholarships to 78 children with disabilities, chronic illness or financial hardship to pursue their sporting and artistic dreams.
The largest number of guests ever attended the live Scholarship Awards event, and the recorded event shared online has continued to receive significant numbers of viewers.
