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About Us
About Us
We are a collective of strategic, ambitious, award winning creatives with expertise in turning strategies into reality.
Vision
Our vision is to be the leading multi-platform in person, hybrid online event’s company.
Mission
To provide extraordinary immersive, world class experiences that deliver sustainable events at scale and amplify your brand experience.
Values
One Dream Team
Dare to be Different
Win Together
Be Responsible
Your event team
A driven bunch of passionate specialists who love to tell stories and deliver strategy through carefully curated experiences that enrich interactions on the global stage.
Director & Event Producer
Ruth initially established her first traditional events company back in 1995 and had an impressive, successful and dynamic career in both Australia and the UK. The Synergy Effect was born out of her combined passion for translating fresh ideas into action utilising technology, establishing Ruth as a trailblazer in the hybrid live events space. A creative, commercially astute leader, Ruth is driven by seeing her clients succeed beyond their wildest expectations and obsessed with delivering seamless relationships between strategy and execution.
Director & Event Producer
Michael has had an impressive career, consisting of over 30 years in the events and production space, bringing complex event design solutions to life. He has been instrumental in designing and leading the shift across in-person to hybrid and online solutions. Mike thrives on challenging global partners with the adage – what would you love to do but haven’t been able to, yet – giving them the freedom to create. He finds the adrenalin of live-action and guest response that makes our work so satisfying. Mike strives to improve on each new project with innovation and technology.
Event Manager
With over 20 years’ experience in the events space, Aeron’s ethos is simple; You can’t sell it unless you know it, you can’t taste a destination or experience from a brochure or website, you have to embrace it to get a real feel for what makes it tick. This adage was instilled early in Aeron’s career and she stood by it. Aeron is on a journey of constant discovery and learning which she finds enormously valuable, as it keeps you looking for the unique and unusual in the events space.
Event & Business Support Specialist
A professional event manager with both national and international experience, Deborah is driven by three passion, purpose and perseverance. She prides herself on being super organised, having astute attention to the smallest of details, and a complete understanding of what’s needed and when it’s needed. Her greatest passion is achieving client’s expectations and delivering perfectly planned and well organised events.
Financial Controller
A qualified bookkeeper and astute in business, Emily controls all aspects of the event budget. ensuring clients budgets are kept tight from the planning stage to post event reporting. Emily’s passion is analytics, which she leverages to ensures nothing is missed during the planning stage and eliminates costly surprises.
Media Manager
Charlotte is inspired by the industry and all the opportunities for new styles of engagement, of which she’s been instrumental about bringing to life. Charlotte thrives on the challenge, and that no one day is the same, the unexpected is normal, and that every day is different and its doesn’t always go to plan. Her philosophy is simple, with the latest innovations for engagement for hybrid and online events, agility and adaptation is key to delivering cutting-edge solutions.
Production Manager
Colin has decades of experience in the special events industry providing unique solutions for all kinds of events, including high quality audio, vision, lighting and staging equipment supported by professional a talented crew. With a stellar history and a passion for delivering live events, it is fair to say Colin has helped shape live entertainment and corporate productions in Australia and is an expert is his field.
Media Producer
Sean’s career is impressive, having designed some of Australia’s premier events including the Australian Commercial Radio Awards and the Tamworth Country Music Awards. Combining his love of music and audio knowledge with vision excites Sean giving him a sense of creative freedom and versatility allowing him to connect with my clients on different levels.
Travel Manager
Sam’s had the privilege of heading up the travel division in the events space for many years and his experience demonstrates this. During her career Sam has held senior positions across the travel industry including retail, touring and group travel. She says, none have been as inspiring as working alongside the Synergy Events team, or as gratifying as the relationships she has established with the clients.
Graphic Designer
Alison is a highly creative Graphic Designer, bringing to life her skills creating event visuals and key graphics for Synergy Clients. Driving projects from the initial brief to design, through to finished art, execution and delivery. An adaptive designer, she enjoys pushing the creative boundaries to maximise budget and to deliver results that exceed expectation.
Technical Director
Rod is a talented veteran with over 40 years living and breathing screen production – ranging from corporate videos, TVCs to internationally released feature films. His expertise is in providing technology solutions for broadcast and corporate events. Current projects such as The Chase, Hard Quiz and Think Tank.
Set Build Manager
Phil fell into the industry due to my joinery and shop-fitting skills and for 20+ years has designed and built large scale event and exhibition sets for the world’s largest brands. He is excited by creativity, the design challenge and the excitement around every event. Each one is different and challenge’s Phil to strive for the best result every day.
China Operations Manager
Bruce Wang (王志勇 Wang Zhiyong) has been an integral part of Synergy Effect’s operations in China since 2010. He is responsible for both procurement of China based services as well as being our point of contact for clients before, during and after events. Bruce is an all-rounder, at ease with satellite operations, production crews and customer briefings.
